The Internet has become one of the most prominent systems of communication, if not the most prominent, and it embraces different fields such as education, government, information, heath care, commerce, etc.
The Internet of Things (IoT) refers to the digital interconnection between devices to the Internet. Since the internet broke down, many things, including the way we communicate and the way we interact with products, experienced a revolution.
The most notorious change with IoT is that now devices are connected 24/7 and allow transferring data and content in real time. The demand for almost instantaneous communication has spread to translation and teams need to be prepared by providing fast turnarounds and being able to guarantee uninterrupted flows of communication.
Different language and translation solutions that enable barrier-free access need to incorporate IoT devices. Moreover, the increase interest of brands and organizations to deliver pleasant user experience and interact with audiences represent a need for localizations and transcreation.
Indeed, companies have realized that they need to spend more time in contact with their language vendors in order to guarantee everything is working the right way. In the connected world of IoT, translation management systems need to incorporate platforms for project managers, editors and linguists, while devices are expected to understand users.
For brands, user experience is everything, so no matter how good a product or service can be, it would not matter if it does not speak the user’s language or cannot communicate properly with the target audience. In the same way, users all over the world want to be approached in their mother tongue and see brands recognize and value their language and their culture. This explains why localization is so important.
Translation exists to enable communication and make it easier, and the Internet technology provides help to translation to some extent since the translator can solve difficulties with the help of all the resources available online. This means that, while the demands have changed and increased for the translation industry due to the Internet, this system also offers benefits for people involved in the translation industry like useful data sources, velocity, new software, etc.
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