One of the main benefits of modern marketing campaigns is that, thanks to the IT’s and social network expansion, they can be efficiently imported to other countries -and even continents- without a major problem. However, a brand’s that wants to offer its products and services to international markets must adapt first to the characteristics of the local audience, not only consider their language. And that can only be achieved by adding a high-quality translator as an active team member of the marketing team.

A high-quality translator is able to generate valuable experiences for a particular market or audience when translating a content into a target language. However, there is a common misunderstanding in the business area: when an employer thinks that any person can do a valuable translation by just typing in an automatic translator or auto-suggester.

High-quality translators differ from the rest by using a series of automatic and manual techniques in order to give a document the feeling that it was written by a native-speaker. That feeling can only be obtained by understanding local mannerisms and social and cultural values, plus respecting the initial ideas that the document wants to transmit in the first place.

Moreover, a professional translator is responsible, punctual and communicative. It ensures that the translation exceeds the industry quality standards by verifying his/her own work, providing translations faithful to the source, following the employer’s instructions, references, and using the Translation Memories. A high-quality translator follows the rules of the target language and makes sure to use correct terminology and that the output serves the desired purpose.

Expert translators with that profile can be found all over the world. TranslatorPub is a portal connecting people around the globe for 10 years now. They create new projects, finding the appropriate tone for each agency and business project, with tailor-made particularities.

TranslatorPub guarantees, for example, that the freelance translator is also a specialist in a particular area. As a translator must recur to its professional background in order to fully comprehend a text.

TranslatorPub.com is always trying to expand its international community and facilitating the connection between new or current employers and employees in the translation industry.